Global and transnational business : strategy and management /
George Stonehouse ... [et al.].
- 2nd ed.
- Chichester, West Sussex, England ; Hoboken, NJ : Wiley, c2004.
- xvii, 474 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Strategic and Management Issues in Global and Transnational Business -- From National Culture to Global Vision -- Analysis of the Global Business -- Analysis of the Competitive Environment -- Analysis of the Global Macroenvironment -- Global and Transnational Strategy -- Global and Transnational Market-servicing Strategies -- Global Production and Logistics Management -- Global Leadership and Strategic Human Resource Management -- Global Technology Management -- Global and Transnational Marketing Management -- Global Financial Management -- Organizational Structure and Control in Global and Transnational Business -- Managing Global Mergers, Acquisitions and Alliances -- Global Business – Present and Future Trends.
9780470851265 (pbk. : alk. paper) 0470851260 (pbk. : alk. paper)
2003025487
International business enterprises--Management.
Strategic planning.
Marketing--Management.
Competition, International.
HD62.4 / .G562 2004
658.4/012
Includes bibliographical references and index.
Strategic and Management Issues in Global and Transnational Business -- From National Culture to Global Vision -- Analysis of the Global Business -- Analysis of the Competitive Environment -- Analysis of the Global Macroenvironment -- Global and Transnational Strategy -- Global and Transnational Market-servicing Strategies -- Global Production and Logistics Management -- Global Leadership and Strategic Human Resource Management -- Global Technology Management -- Global and Transnational Marketing Management -- Global Financial Management -- Organizational Structure and Control in Global and Transnational Business -- Managing Global Mergers, Acquisitions and Alliances -- Global Business – Present and Future Trends.
9780470851265 (pbk. : alk. paper) 0470851260 (pbk. : alk. paper)
2003025487
International business enterprises--Management.
Strategic planning.
Marketing--Management.
Competition, International.
HD62.4 / .G562 2004
658.4/012