Global and transnational business : strategy and management / George Stonehouse ... [et al.]. - 2nd ed. - Chichester, West Sussex, England ; Hoboken, NJ : Wiley, c2004. - xvii, 474 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Strategic and Management Issues in Global and Transnational Business -- From National Culture to Global Vision -- Analysis of the Global Business -- Analysis of the Competitive Environment -- Analysis of the Global Macroenvironment -- Global and Transnational Strategy -- Global and Transnational Market-servicing Strategies -- Global Production and Logistics Management -- Global Leadership and Strategic Human Resource Management -- Global Technology Management -- Global and Transnational Marketing Management -- Global Financial Management -- Organizational Structure and Control in Global and Transnational Business -- Managing Global Mergers, Acquisitions and Alliances -- Global Business – Present and Future Trends.

9780470851265 (pbk. : alk. paper) 0470851260 (pbk. : alk. paper)

2003025487


International business enterprises--Management.
Strategic planning.
Marketing--Management.
Competition, International.

HD62.4 / .G562 2004

658.4/012