TY  - BOOK
AU  - Stonehouse,George
AU  - Campbell,David
AU  - Hamill,Jim
AU  - Purdie,Tony
TI  - Global and transnational business: strategy and management 
SN  - 9780470851265 (pbk. : alk. paper)
AV  - HD62.4 .G562 2004
U1  - 658.4/012 22
PY  - 2004///
CY  - Chichester, West Sussex, England, Hoboken, NJ
PB  - Wiley
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
KW  - Marketing
KW  - Competition, International
N1  - Includes bibliographical references and index; Strategic and Management Issues in Global and Transnational Business -- From National Culture to Global Vision -- Analysis of the Global Business -- Analysis of the Competitive Environment -- Analysis of the Global Macroenvironment -- Global and Transnational Strategy -- Global and Transnational Market-servicing Strategies -- Global Production and Logistics Management -- Global Leadership and Strategic Human Resource Management -- Global Technology Management -- Global and Transnational Marketing Management -- Global Financial Management -- Organizational Structure and Control in Global and Transnational Business -- Managing Global Mergers, Acquisitions and Alliances -- Global Business – Present and Future Trends
UR  - http://www.loc.gov/catdir/toc/wiley051/2003025487.html
UR  - http://www.loc.gov/catdir/enhancements/fy0614/2003025487-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0614/2003025487-d.html
ER  -