Global and transnational business : strategy and management / George Stonehouse ... [et al.].
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TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : Wiley, c2004Edition: 2nd edDescription: xvii, 474 p. : ill. ; 25 cmISBN: 9780470851265 (pbk. : alk. paper); 0470851260 (pbk. : alk. paper)Subject(s): International business enterprises -- Management | Strategic planning | Marketing -- Management | Competition, InternationalDDC classification: 658.4/012 LOC classification: HD62.4 | .G562 2004Online resources: Table of contents only | Contributor biographical information | Publisher description | Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Book
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AeU Knowledge Centre Open Shelf | HD62.4 .G562 2004 (Browse shelf (Opens below)) | Available | ML B25 | 00002537 |
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| HD62.15 .G46 2014 Quality management for organizational excellence : | HD62.4 .B187 2008 International business : | HD62.4 .C85 2014 Multinational management : | HD62.4 .G562 2004 Global and transnational business : | HD62.4 .G75 2002 INTERNATIONAL BUSINESS : | HD62.4 .G75 2007 International business : | HD62.4 .H55 2019 International Business: Competing in the Global Marketplace / |
Includes bibliographical references and index.
Strategic and Management Issues in Global and Transnational Business -- From National Culture to Global Vision -- Analysis of the Global Business -- Analysis of the Competitive Environment -- Analysis of the Global Macroenvironment -- Global and Transnational Strategy -- Global and Transnational Market-servicing Strategies -- Global Production and Logistics Management -- Global Leadership and Strategic Human Resource Management -- Global Technology Management -- Global and Transnational Marketing Management -- Global Financial Management -- Organizational Structure and Control in Global and Transnational Business -- Managing Global Mergers, Acquisitions and Alliances -- Global Business – Present and Future Trends.
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